Electronic Learning Toys | Best Learning Toys

Brands

Downloads

#PurePlayEveryDay - Because the Best Kind of Play is Free

#PurePlayEveryDay -

Because the Best Kind of Play is Free

Who Are

Make Time 2 Play is a campaign powered by the BTHA to remind parents, carers, and communities of the essential role play has in every child's life.

Their mission?

To champion the emotional, social, and physical benefits of everyday play — from puddle jumping to pretend kitchens — and to help families reconnect with the fun that doesn't rely on screens or spending.

Learn more at maketime2play.co.uk

is Proud to Support

At VTech, we know that play is the foundation of learning. While we're proud to make toys that spark development, we also believe in the purest forms of play — the kind that comes from imagination, movement, and connection.

That's why we're supporting the Make Time 2 Play campaign and the International Day of Play (11 June) with a special activation:

#PurePlayEveryDay

We're encouraging families across the UK to rediscover timeless, budget-free activities like:

Drawing a hopscotch on your driveway
Building a den from blankets
Inventing games in the garden
Rolling down a grassy hill

These activities cost nothing, yet give everything — confidence, creativity, and joy.

Let's Hop to It

To kick things off, we've drawn a giant hopscotch outside out VTech UK office and invited our team (and even passers-by!) to take part.

We'd love you to join in too:

Draw your own hopscotch grid outside your home, local school, or workplace.
Capture the moment.
Tag us and use #PurePlayEveryDay on social media.

It's a simple way to make your street smile — and remind children and grown-ups alike of how good play can feel.

Follow the campaign on our socials:

Explore more free play ideas at Make Time 2 Play

Together, let's make time for the kind of play that never goes out of style.

Buy VTech toys at vtech.co.uk like InnoTab 3S, infant toys and preschool toys. VTech electronic learning toys for children birth to age 9.

Shop